The Social Data Revolution:

Data Mining and Electronic Business

MS&E 237, Spring 2010, 3 units
Stanford University
Andreas Weigend
Time: Tuesday and Thursday, 4:15pm - 5:30pm
Location: 200-002 (History corner basement)
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The amount of data generated by people doubles roughly every 1.5 years. The plummeting of costs of gathering, storing, and indexing data is having a tremendous impact on the expectations of individuals as they create and share information about themselves and about their relationships with others, both in a C2W context (consumer-to-world, e.g., Twitter) and a C2C context (e.g., Facebook). What are the new data sources, how can they be used to create value for individuals, business, and ultimately society?


This url, stanford2010.wikispaces.com, is a wiki.
If you see anything that can be improved, just do it. While everybody can view, only members can edit. All students in the class have been added as members based on their email address on the class list. If there is any access problem, please click on the top of this page, and generate a request to be added.

Class Announcements


Class Final Wrap Up
  • Breathe a sigh of relief... you're done!
  • For those interested in doing a little bit more, please see the extra credit assignment , due Sunday June 6th.


Course Schedule

Class
Date
Day
Guests
Content
Deliverables
1
3/30/2010
T
-
Overview

2
4/1/2010
R
-
Data

3
4/6/2010
T
Eugene Kim, Haway Fung, Wikimedia, Christian Wiklund, Skout
Wikimedia, Skout

4
4/8/2010
R
-
Recommender Systems
P0-Team Formed, HW1-Analytics
5
4/13/2010
T
Dan Olsen, YourVersion
Content Discovery
DF1-YourVersion
6
4/15/2010
R
Lars Backstrom, Facebook (PYMK)
People Discovery
HW2-Delicious
7
4/20/2010
T
Todd Levy, bit.ly
Real-Time
P1-Initial Idea
8
4/22/2010
R
Vipul Prakash, Rishab Ghosh, Topsy
Relevance, Metrics
HW3-Bit.ly
9
4/27/2010
T
Adam Josephs, Brad Rubenstein, Celerity
Mobile
P2-Project Page
10
4/29/2010
R
Mark Torrance, Rocket Fuel; Ted Shelton, Open-First
Online and mobile advertising
HW4-Twitter
11
5/4/2010
T
Andrew Chen
Incentives, Game Dynamics
P3-Final Specs
12
5/6/2010
R
Ashwin Kumar, Blippy
Open Data
DF2-Blippy
13
5/11/2010
T
Gary Bolles, Xigi
The Individual: Identity, Privacy
P4-Status Report
14
5/13/2010
R
-
Relationships, The Social Graph
DF3-Quora
15
5/18/2010
T
-
The Collective / Community
P5-Initial Results
16
5/20/2010
R
Esther Dyson
Self tracking, Health
DF4-Groupon
17
5/25/2010
T
Peter Hirshberg
Ambient Data, Smart Cities
P6-Final Results
18
5/27/2010
R
VC Panel (Accel Partners, Alloy Ventures, Sparring Partners)
Business opps from the SDR
P7-Presentation (Part 1)
19
6/1/2010
T
Auren Hoffman, Rapleaf
Social Network Intelligence
P7-Presentation (Part 2)

Teaching Team

The teaching team has one single email address that is monitored by them: mse237@gmail.com. This email is not monitored by the instructor, but by the members of the teaching team.
  • Andreas Weigend. Try contacting me by email first (aweigend@stanford.edu), and if you think you should have received a response but didn’t, then text or call me, (650) 906-5906. I live in San Francisco, and am on campus two days a week.
  • Jeremy Carr (jpcarr@stanford.edu), MS&E Master's student.
  • Muhammad Aldawood (aldawood@stanford.edu), MS&E PhD student.

Directions to the class

For guests, the following information might be useful: If you come by car, a convenient parking area is the street parking (you need to pay until 4pm) in front of the Cantor Center for the Visual Arts (328 Lomita Drive, Stanford CA 94305). After parking, walk for a few minutes (continuing in the same direction) towards the central part of campus. The first real street you will reach (not counting the street at the museum) is called Serra Mall.
  • If you want to go to the classroom directly, turn left on Serra Mall. The class is in the leftmost corner of the Quad, Building 200 ("History Corner"), basement room 002 (Stanford CA 94305).
  • And if you want to grab a bite or a cup of coffee, turn right on Serra Mall and cross the street to get to Bytes Cafe, located at the ground floor of David Packard Electrical Engineering.
There is a searchable campus map (keywords: History Corner). If you have problems finding it, any student on campus should be happy to help you with directions.

Other Resources

socialdatarevolution.com
weigend.com